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While on the search for perfection, not a single moment goes by that Rocky Patel Cigars is not thinking about cigars. From packaging, marketing, improving blends and every other facet of creating the finished product. Rocky Patel Cigars is always formulating fresh ideas and new techniques. It is important for Rocky Patel Cigars to have a product that can sell itself. This practice is an extension of Rocky Patel Cigars plan to get his cigars in the hands of as many people possible. In the mom and pop world of tobacconists, it is important for Rocky Patel Cigars to share his enthusiasm for his stellar product. That enthusiasm is often times contagious and it shows in the faces and attitudes of consumers worldwide. Rocky Patel Cigars spend much of their time focusing on production. They gear their product towards the more complex palate. Thus staying away from linear cigars like the puros, which are comprised of binders, fillers and wrappers from the same region. Rocky Patel Cigars believes that blending tobaccos from various regions, takes greater skill and knowledge and the end product can develop into an amazing cigar. This process is time consuming and, while experimenting with hundreds of blends, can literally take a year or more to produce the 'perfect' blend. While coming up with complex blends is a painstaking feat. Rocky Patel Cigars also shoots for 100% consistency. Rocky Patel Cigars put a lot of emphasis on quality control. Every cigar is thoroughly inspected and draw tested. This has helped Rocky Patel Cigars keep their cigars in the mouths of all the consumers he has introduced his product to.
While trying to incorporate all these factors into his product he has also kept his cigars at a reasonable price for the consumer who is always looking for the best value. This practice has caused some of the industry giants to reexamine their philosophy on production. Rocky has stayed ahead of the game simply by listening to the market. In 2003, Rocky put aside the Indian Tabac brand name he spent years building, to focus on the Rocky Patel Vintage Series. A superior smoke to anything Patel had created previous the Vintage Series was made up of premium quality aged tobaccos. In Honduras, Rocky discovered unused bales of old Honduran-grown broadleaf and Ecuadorian Sumatra. He used these two different tobaccos to create both lines of the Vintage Series. The hard work Patel put into Vintage was worth it. He soon found out that the older tobacco performed significantly better than anything he had used before. He also cut back on production to focus on quality control. Instead of
400 to 500 sticks being rolled a day, Rocky cut it back to 250. This left room for unprecedented craftsmanship. This attention to quality has produced a fine line of cigars that have consistently cracked the 90 rating barrier in Cigar Aficionado.
Smoke and smoke often.