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The most famous of the Havana brands started in 1935 as a new brand from Menendez, Garcia y Cia., then the owners of the H. Upmann brand. The name is reported to have been inspired by the Alexandre Dumas 1844 novel Le Comte de Montecristo. With a strong marketing effort from Alfred Dunhill of London, this brand became the most popular of all Havana exports. There are no machine-made shapes in this range and it has become the standard by which all other Havanas are now judged. It is a medium to full bodied cigar with a sweet aroma and impeccable construction.